ONE: Disclaimer & Disclosure
This may vary from state to state, but here are some basics:
- Set your primary network to your brokerage or office
- In info / bio tab: identify who are you are, your license and your brokerage. Your state may require your license number.
- It should be super clear on your Facebook page that you are in real estate
Identify the influencers in your fb friends & engage them. The influencers have large audiences and yours will grow by contributing to the conversation. Breathe some life in to those connections with quality and consistent interaction on Facebook. Get to the point with these folks where they know you and start considering you an influencer.
Help connect people, find answers, add to a conversation. Engage often (you’ll hit a big post every now and then but more is better than big). Here are some examples of some of my posts and how many comments followed …
- 50, baby! Earned every one of them! (29 comments)
- What inspires you today? (9 comments)
- If there is just one photo to post from vacation, this one will do. (25 comments)
- Sheesh, 30 yr fixed 4.25%, 15 @ 3.375% (9 comments)
- Loss of pet (35 comments)
- Hmmm, what books to take on summer vacation? (22 comments)
- Where were you on the day it sprinkled in Austin, TX? (25 comments)
FOUR: The 80/20 Rule
80% personal, 20% business. Keep the 20% interesting, things people might actually click on. These are 20% real estate and will engage:
- How old were you when you bought your first home?
- OMG, look at this Huffington Post article on celebrity pools!
- Running a class in two weeks for first-time homebuyers. Who do you know who rents who maybe wants to start earning equity instead of funding somebody else’s?
- Whoa! Previewing for some clients this afternoon and caught this view from the 23rd floor of the XYZ Condo! Gorgeous! Who wants to live downtown?
- No stupid stuff
- Don’t be creepy
- Avoid PR … Politics and Religion
- No don’t-break-the-chain posts
SIX: Should I have a business Facebook page?
I get this question all the time. You probably should but I would not be in a hurry. You will have more traffic and engagement on your personal page and that’s what we’re after. We’re after you being in relationship with your fb friends and followers. The business page will help boost your brand awareness but your relationships and interactions will mostly be on your personal page. So if you’re new in real estate, this could probably wait. Besides, you’d probably spend too much time on it vs engaging with the people you know.
Chat & personal messages are valuable. Email is passé for personal communication. You can use Facebook personal messages to engage friends on real estate. As soon as they express any kind of real estate interest or curiosity, here’s what you type: “What’s your cell?”
It’s called “social” media for a reason. Be social.